March Luncheon: “Net Zero 2050 – Opportunities in Sustainability”

March Luncheon: “Net Zero 2050 – Opportunities in Sustainability”

+ Thank you to those who attended the luncheon!
Have a look at our article to find out what was discussed!

We are pleased to invite you to our first physical luncheon of the year with Ms. Trista Bridges and Mr. Donald Eubank, Co-founders and Principals of Tokyo-based international specialty advisory firm Read the Air, who will deliver a speech titled “Net Zero 2050 – Opportunities in Sustainability”.

Aligning with many countries around the world, both Switzerland and Japan have announced that they will aim to be “Net Zero” for Greenhouse Gas emissions by 2050. While many challenges lie ahead for countries working to achieve this ambitious goal, the effort will also open up many new opportunities—particularly for business. Drawing on case studies from their sustainable business advisory work, Ms. Trista Bridges and Mr. Donald Eubank have explored this timely subject in their recent book “Leading Sustainably” from Routledge. For the SCCIJ, they have prepared a special presentation that will address the central role business will play in achieving net zero, the potential opportunities that lie ahead in the coming years, and practical steps for how organizations can launch and accelerate their journeys to sustainability.

Date & Time:

Wednesday, March 24, 2021, 12:00-14:00


Shangri-La Hotel Tokyo, Rooms “Conway 2&3”, 27F (MAP)

Entry Fee:

•    Members: JPY 6,500, or 1 SCCIJ Voucher 2021
•    Non-Members: JPY 8,000

*As tickets are limited due to social distancing measures, kindly be noted that SCCIJ members will be prioritized.*

Safety measures:

In order to ensure the safety of all participants in the midst of the COVID-19 pandemic, the Shangri-La Hotel Tokyo has adopted precautionary measures, including social distancing, masks, and regular facilities disinfection. Please find the exhaustive list in this document, which we strongly encourage all our guests to read. In addition, please kindly be noted that tables will only accommodate 5 guests each, and that we ask participants to refrain from shaking hands. We thank you very much for your understanding and cooperation, and look forward to welcoming you!


*Registration closed*

(Deadline: March 18, 2021)

*No-shows/cancellations after the deadline will be charged in full.*


By e-mail to

Biographies of the Speakers:

Ms. Trista Bridges is a strategy and marketing expert with extensive experience across various geographies and sectors including consumer products, financial services, technology, and healthcare. As co-founder of Read the Air, she advises organizations on sustainability, providing them with the insights and solutions needed to transition to sustainable business models.

March Luncheon: “Net Zero 2050 – Opportunities in Sustainability”
March Luncheon: “Net Zero 2050 – Opportunities in Sustainability”

Mr. Donald Eubank is an experienced manager who has worked across the IT, finance, and media industries in Asia for the past 25 years. As a co-founder of Read the Air, he serves as an important advisor to businesses that are integrating sustainability into their core strategy, guiding their teams to lead sustainably and apply critical tools for managing their impact.

Location on Google Maps:

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