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Swiss alliance in Japan launches communication program

Swiss alliance in Japan launches communication program

Tokyo (SCCIJ) – A group of Swiss organizations in Japan has launched a communication program to inform about Swiss future initiatives in the runup to the Expo 2025 in Osaka-Kansai. Vitality.Swiss, spoken “vitality dot Swiss”, is initiated by the Embassy of Switzerland in Japan together with other Swiss institutions and Japanese partners. The Swiss Chamber of Commerce and Industry in Japan supports the program.

Swiss alliance in Japan launches communication program

The communication program Vitality.Swiss informs about Swiss future initiatives on the way to the Expo 2025 in Osaka-Kansai.

Swiss pavilion

Switzerland and Japan share many values and aspirations, built on a friendship spanning almost 160 years of history. Both countries also face shared challenges, such as climate change, global health, aging societies, and digital transformation.

Switzerland has already confirmed its Expo 2025 participation with a national pavilion to work with Japan and foster solutions to these important challenges. In resonance with Expo 2025’s theme “Designing future society for our lives”, the Vitality.Swiss program explores solutions and scenarios for a vitalized future along three themes: Healthy Life, Sustainable Planet, and Human-centered Innovation.

Healthy life Switzerland is a source of excellent governance, healthy lifestyles, forward-looking nutrition, and medical excellence.

Sustainable planet Switzerland is a source of sustainable prosperity, carbon-zero solutions, expertise in green finance, and intelligent regional revitalization.

Human-centered innovation Switzerland is a world leader in innovation that ensures healthy ways of living and a more sustainable future
through pioneering research and entrepreneurship.

Expo co-creation partner

The program’s website features thematic content in a variety of formats, side-by-side with a wide array of events and initiatives. Alongside digital content, the program itself offers in-person and hybrid/online events to foster exchanges of knowledge, thought leadership, and co-creation between Switzerland and Japan.

Vitality.Swiss is officially registered as a Team Expo co-creation partner. The members of the initiative are the Embassy of Switzerland in Japan together with the Consulate of Switzerland in Osaka / Swissnex in Japan, the Science and Technology Office Tokyo, the Swiss Business Hub Japan, Switzerland Tourism Japan, and Presence Switzerland.

Ambassadors and supporters

The Vitality.Swiss projects are supported by: the Swiss Chamber of Commerce and Industry in Japan, T_ADS Obuchi Lab, The University of Tokyo Gramazio Kohler Research ETH Zürich, IMD, ECAL University of Art and Design Lausanne, University of Creativity, CIC Tokyo, Maison Franco-Japonaise, Tokyo Photographic Art Museum, The Carter Group, and Federal Department of Foreign Affairs FDFA.

Also, the organizers appointed several “Vitality Ambassadors”: Member of the National Council and President of the Parliamentary Friendship Group Switzerland-Japan Elisabeth Schneider-Schneiter; Chairman of the Parliamentary Friendship Group Switzerland-Japan Seishiro Eto; Architect Sou Fujimoto Atelier Paris; Country President of Novartis Japan Matthias Leuenberger; Head of Panoramatics Seiichi Saito; Paralympian wheelchair athlete Marcel Hug; Snowboard Olympian champion Tomoka Takeuchi; Activist and student Yuzuha Yoshida, Artist, Curator, and Chef Maya Minder, Dancer and choreographer Kenta Kojiri; and the Vice President of the University of Zurich Christian Schwarzenegger.

Text: SCCIJ based on a press release by Vitality.Swiss

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