Tokyo (SCCIJ) – Zurich-based digital health provider dacadoo AG has signed an agreement with the insurance giant T&D Holdings for the use of the Swiss technology in a “digital insurance business” in Japan. This deal is already the third step of this Swiss-Japanese business relationship.
Millennial consumers
T&D has positioned digital insurance as one of the new focus areas in its medium-term management plan “Try & Discover 2021 – Creation of Shared Value”. Under the digital insurance business strategy, the group pursues establishing a new customer base by offering products and services through “digital touchpoints” with millennial generation consumers.
The Japanese insurer will offer dacadoo’s digital health solutions in a localized and customized version for the Japanese market and adapted to the culture with particular regard to consumers of the millennial generation. The collaboration will support a “wellness engagement” objective with this cohort.
The Japanese side considers distributing the digital health solution to a wide range of health-conscious consumers through a partnership with providers in the wellness relevant space. T&D will develop insurance businesses leveraging the wellness platform as well. Also, the group announced to develop an alliance with providers in the wellness field.
Motivating better health
The Swiss start-up dacadoo offers digital health mobile platform solutions, including its iconic “Health Score” technology, to its insurance and enterprise customers around the world. This platform helps people live healthier, more active lives through a combination of motivational techniques from behavioral science, online gaming, and social networks, as well as artificial intelligence and automated coaching.
In June 2018, T&D had entered a Memorandum of Understanding for collaborations with dacadoo, given the potential of the dacadoo’s digital health technology to T&D. Since then, discussion over the collaboration in the Japanese digital insurance space continued and came to this agreement. One year earlier, dacadoo had completed a capital raise with Rakuten Capital, the investment arm of the Japanese e-commerce giant Rakuten, as the lead investor.
About the two partners
dacadoo is a global technology company and innovative business partner that is driving the digital transformation in healthcare. Based on over 300 million person-years of clinical data, its patented, real-time Health Score makes health measurable for individual and enterprise customers. dacadoo’s technology is available in 13 languages, among them Japanese.
T&D Holdings from Tokyo is comprised of three core life insurers, Taiyo Life Insurance Company, Daido Life Insurance Company, and T&D Financial Life Insurance Company. Each core life insurer is deploying a unique business model with distinct target markets, sales channels, and products. The total assets of T&D were JPY 16,520 billion in March 2020.
Text: SCCIJ with material of dacadoo
