Events

Webinar: “Celebrities, (Virtual) Influencers, KOLs: The New Trends in Luxury Communication”

Webinar: “Celebrities, (Virtual) Influencers, KOLs: The New Trends in Luxury Communication”

+ Thank you to those who took part in the webinar!
Have a look at our article to find out what was discussed!

Join us for an outlook on the new trends in luxury communication with Ms. Claire Jollain, Assistant Dean and Lecturer at Hotel Institute Montreux (HIM)!

In a fast moving industry, where competition is fierce and digitalisation has profoundly changed the relationships between luxury brands and their audience, we will examine the new trends in communication. Which brand ambassador is the most profitable and reliable? Should luxury brands continue to collaborate with international celebrities or connect with online Influencers? Will virtual influencers overthrow current partnerships and reshuffle the cards of the luxury industry?
More about Ms. Jollain’s insights on her work in the digital space: “What I learnt from Gen Z”.

Webinar: “Celebrities, (Virtual) Influencers, KOLs: The New Trends in Luxury Communication”
Date:

Thursday, September 24, 2020

Time:

19:00-20:00 JST

Venue:

Event held online. A Zoom link will be sent to the participants beforehand.

Registration:

*Registration closed*

(Deadline: September 23, 23:59 JST)

*Please kindly be noted that the webinar will be recorded.*

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