Webinar: “Unlocking Brand IKIGAI for Longevity and Strength”

Webinar: “Unlocking Brand IKIGAI for Longevity and Strength”

 UPDATE  Due to the extension of the state of emergency, this event has been moved online. Thank you very much for your understanding.

We are pleased to invite you to our webinar with Ms. Vanessa Oshima (Founder / Rep Director, Heart-data; Elected Council Member, ESOMAR; Head of Marketing, Starbucks Coffee Japan) who will deliver a presentation titled “Unlocking Brand IKIGAI for Longevity and Strength”.

In 2017 Ms. Oshima faced her own personal branding challenge when diagnosed with breast cancer, she read about the concept of IKIGAI (“sense of purpose”, “reason for living”) but found it almost impossible to execute. Applying her 20 year knowledge of rebuilding brands to positions of strength she applied these brand building steps to create the BRAND IKIGAI framework that she has applied to her own journey and work. Whether it is your personal brand, team “branding & reputation” in your organization, company corporate brand or product/service branding – we have the goals to “not just survive” but to “thrive” and to grow. Her online presentation will share the Brand Ikigai framework with clear examples of application from real experiences (success & failures) in Japan.

Webinar: “Unlocking Brand IKIGAI for Longevity and Strength”
Date & Time:

Thursday, September 16, 2021


12:00-13:00 JST


 UPDATE:  Event held online. A Zoom link will be sent to the participants beforehand.

Entry Fee:

Free of charge


Simply Easy Learning

(Deadline: September 15, 23:59 JST)

*Spots are limited; SCCIJ members will be prioritized.*
*Kindly be noted that the webinar will be recorded.*


By e-mail to

Biography of the Speaker:

Ms. Vanessa Oshima is a NZ native that has been involved in the strategy, planning and marketing execution of some of the world’s most recognizable brands, including Coca-Cola, Nike, Philip Morris International and Starbucks Coffee. She has worked across the spectrum of Strategy, planning and integrated marketing execution (including in-store, digital, loyalty communities, PR and social impact). Ms. Oshima has a strong passion for the end-to-end process of research, innovation and entrepreneurial thinking. From Discovery Research, early prototyping and finally launch she has worked through all the processes and been involved with many successful launches in Japan. She has a passion for brands and the role they play in people’s lives. Finding the balance of growth to meet the Business, Brand and Society goals. In 2018 Ms. Oshima was the Co-winner of the ESOMAR (European Society of Market Research) paper of the year for her work on Brand Ikigai (unpacking brand longevity and loyalty).

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