Content - Swiss input for Japanese digital life insurances

  • June 29, 2018

Swiss input for Japanese digital life insurances

Tokyo (SCCIJ) – The Swiss health startup dacadoo and the Japanese life insurance group T&D Holding are cooperating in the development of digital life insurance products for Japan. dacadoo, based in Zurich, Switzerland, develops and operates a comprehensive digital Health Engagement Platform to motivate users to achieve and maintain healthy lifestyle habits. The digital user journey is optimized to engage clients of insurers and it is delivered through mobile apps (iPhone & Android) and a web app built in responsive design. In August 2017, dacadoo had completed a capital raise with Rakuten Capital, the investment arm of the Japanese e-commerce market leader Rakuten, as the lead investor.

Logo of dacadoo

Innovative customer relations

The Swiss and the Japanese companies have entered a Memorandum of Understanding for a collaboration to discuss and study future collaborations. The T&D Life Group will, by leveraging the digital health technology and infrastructure of dacadoo, aim to deliver advanced digital life insurance products which support customer’s well-being, and also pursue a range of innovations potentials in areas such as customer relationships, marketing and underwriting. 

Firstly, Daido Life Insurance Company will start discussions with dacadoo for specific collaboration items. Peter Ohnemus, founder and CEO of dacadoo, commented: "The digitalization process in life insurance is advancing rapidly and newly designed digital insurance products will appear more and more. It is a great honor that T&D Holdings selected dacadoo as collaboration partner for this important process in Japan.” 

Based on behavioral science

Available in over 13 languages, dacadoo’s technology is provided as a fully branded, white-label solution or it can be integrated into customer products through its API. This provides its Japanese clients with the flexibility to develop their own applications. Additionally, dacadoo offers a risk engine for accelerated and dynamic underwriting. 

T&D Holdings is a Japanese listed life insurance holding company and owns three life insurers: Taiyo Life Insurance Company, Daido Life Insurance Company and T&D Financial Life Insurance Company. With differentiated business models, the three life insurers maximize their uniqueness and expertise in their respective specialized markets, thereby steadily and sustainably improve group corporate value. 

Health improvements via smartphone

dacadoo develops and operates a digital, mobile health engagement platform that helps employees actively manage their health in an easy and fun way. The platform calculates a dacadoo Health Score as a number from 1 (poor) to 1’000 (excellent). The free tracker application is free and available for all major mobile phone operating systems.  

dacadoo combines motivational techniques from behavioral science with functions from online gaming and social networks that involve users in their holistic health – Body, Mind and Lifestyle. By combining the patented dacadoo Health Score with personalized health coaching by the rule- and AI-based automated coach, dacadoo customers can achieve high levels of long-term user engagement and produce positive outcomes.  

You can download the free dacadoo smartphone tracker app for iPhoneAndroid and BlackBerry to track your fitness activities automatically. Another separate application "dacadoo GO" encourages its users to walk more by turning walking into an location-based game with the scientifically validated dacadoo Step Score. It provides a true real-time measurement of how far you are walking and how that affects your health and well-being. It features quests, team battles, experience points and a level system, abilities as well as rewards.   


Text: SCCIJ with material of dacadoo; Logo: © dacadoo

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