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Content - Nestlé Japan launches first Ruby chocolate product

  • January 19, 2018

Nestlé Japan launches first Ruby chocolate product

Tokyo (SCCIJ) - Nestlé Japan, headquarters in Kobe, is the first in the world to commercialize the naturally pink “Ruby” variety of chocolate, which will be distributed exclusively at KitKat specialty store “KITKAT Chocolatory” operated in Japan and Korea starting today. It is also sold online and via pop-up stores. The Ruby chocolate used in this product, which will be offered as a Valentine’s Day gift, was developed by the Swiss chocolate maker Barry Callebaut as a new variety in addition to bitter, milk, and white chocolates.

Four types of chocolate

Strong interest from connoisseurs

The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness. To create Ruby chocolate no berries or berry flavor, nor color, is added. It has been attracting strong interest from chocolate connoisseurs throughout the world since its announcement in September of last year (SCCIJ reported earlier).  

“I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestlé and the pioneering KitKat Brand in Japan,” Antoine de Saint-Affrique, CEO of Barry Callebaut said. “Nestlé was very quick in spotting the trend and in introducing a Ruby chocolate version of KitKat, which will entice consumers across Asia and beyond.”

Cacao bean of Ruby type, KitKat made of Sublime Ruby (click to enlarge)

Cacao bean of Ruby type, KitKat made of Sublime Ruby (click to enlarge)

Sublime Ruby as new product

Sublime Ruby, the new product being launched at this time, is a masterwork created through the craftsmanship of top pâtissier Yasumasa Takagi, owner and head chef of Le Patissier Takagi, to bring the newly developed Ruby cacao to life in KitKat.  

This limited edition product will be available for purchase in the seven permanent “KITKAT Chocolatory” stores as well as online, and at approximately 80 seasonal pop-up stores throughout Japan that will be operated in preparation for Valentine’s Day.  

It is sold for 400 yen each with a limited quantity of 5,000 pieces between January 19 and 25. There are two Valentine versions for 1,800 and 2,400 yen containing an assortment with Sublime Ruby and Bitter, Milk, and White. They will be available from February 1.

Only 5,000 pieces of single bar Sublime Ruby KitKat are on sale (click to enlarge)

Only 5,000 pieces of single bar Sublime Ruby KitKat are on sale (click to enlarge)

Landmark moment for chocolate

“I am extremely honored to be part of this landmark moment in the history of chocolate,” the Japanese chef said. “I have created an especially simple KitKat that allows you to enjoy the characteristic fruity fragrance and subtle acidity of Ruby cacao to the fullest.” Takagi is a certified instructor of the Federation of Japan Confectionery Associations and serves as a Director of the Tokyo Confectionery Associations.  

KITKAT Chocolatory is a specialty store selling premium KitKat chocolates created with meticulous attention paid to ingredients and preparation methods under the direction of chef Takagi. These luxury chocolates are highly sought after in Japan and Korea as the perfect gift for that special someone, such as a family member, friend, or coworker, or as a special reward for yourself.

One of two different Valentine Day's package of Sublime Ruby KitKat (click to enlarge)

One of two different Valentine Day's package of Sublime Ruby KitKat (click to enlarge)

About Barry Callebaut

Barry Callebaut, with headquarters in Zurich, Switzerland, is one of the top makers of high quality cacao and chocolate products in the world. The company boasts approximately 10,000 employees in over 30 countries, over 50 production locations, and annual sales of 6.8 billion Swiss francs (6.3B EUR/6.9B USD). Barry Callebaut supplies food products as a B-to-B company throughout the food industry.  

About KitKat

A chocolate brand launched in the U.K. in 1935, which is now sold in more than 100 countries around the world. In Japan, KitKat products have long been sold under the slogan “I know my wish will come true (kit)”. The release of a wide range of flavors including Matcha, Japanese Sake flavor, and the “KITKAT Chocolatory” series has made Japanese KitKats highly popular both in Japan and abroad.  


Text and photos: Nestlé Japan

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